The Basics Of Search Engine Optimization
A lot of people have used search engine optimization, or SEO, to their advantage. If you want to be one of those people, you’re going to need some advice. Here are some basics that can help you get started with SEO so you can drive more traffic to your website.
One thing you’re going to have to learn about doing is coming up with keywords. These are what you need to make your content revolve around because they are going to be what lead people to your website through search engine results. They are what you think people are going to type in when they want to find a site like yours. If you, for instance, are selling beach towels then your keywords may be beach towels and the name of the city you operate out of.
Once you come up with a few keywords, then you’re going to need to make sure you don’t put too many of them on your website, but you should have enough in your content for them to be searchable. You are best off with placing about 2 in every 500 words of content just to be safe if they are the exact same keywords. If they are different, you can put more than that. You want to avoid using the same ones time and again because that is known as keyword stuffing and that can get your website penalized.
Check your website’s stats on a regular basis if you want to make sure you are moving in the right direction. Sometimes you may find that there are problems that you have to fix before you keep going. One issue that you may be faced with is the fact that a lot of websites are not always going to rank well because search engines change how they sort results from time to time. What this means is that after a while, you may end up having a problem with your website’s ranking and will need to work on your website a little with someone who knows about SEO.
These search engine optimization basics can be easily used to help you get the most out of your website. People with companies can use these methods for marketing and to help them sell more products overall. Even if you’re just someone with a personal blog, with SEO you can share far more with the world than you did before!
If you’d like to go more into advanced SEO techniques, I recommend Dallas SEO Geek to rank your website better in the search engines.